Khushposh × AINGU
Case study · Denim & streetwear

Orders more than doubled in five months, every one confirmed on WhatsApp before dispatch.

As Khushposh's volume more than doubled, its support team didn't have to. AINGU confirms each order, answers stock and size questions, and turns exchanges and refunds into tickets for the right department.

Over 2×growth in monthly orders, April to September
20k+orders confirmed by customers on WhatsApp
PKR 4M+of abandoned carts recovered after a reminder
35 smedian AI reply time
Khushposh denim
BrandKhushposh
CategoryDenim & streetwear
Live on AINGU sinceApril 2026 · 6 months
ChannelsWhatsApp · Website chat
StoreShopify

About Khushposh

Khushposh makes denim and streetwear — wide legs, barrel jeans, jorts, jackets — sold online. Fit questions dominate the inbox, and the brand's growth this year has been fast: orders through AINGU more than doubled between April and September.

The challenge

Denim is a sizing conversation. Every order carries a chance of a size exchange, and every unconfirmed cash-on-delivery parcel is a courier fee at risk. At this volume the team needed every order confirmed and every exchange routed to the right person without reading thousands of chats a week.

What AINGU handles for Khushposh

01Fit and stock questions

Sizes left, prices and size charts from Shopify at that moment, in the customer's language.

02Cash-on-delivery confirmation

Every order messaged with its items and total; confirm or cancel with one tap. Cancellations happen before the parcel is packed.

03Exchanges collected, not decided

The AI collects the order number, the size wanted and photos, then opens a ticket for the team — it never approves or refuses an exchange itself.

04Order status

Live tracking and delivery updates from Shopify, sent automatically and answered on request.

05Abandoned-cart recovery

Reminders with the real cart, questions answered, orders placed when the customer says yes.

06Departments and tickets

Thousands of tickets routed to the right department with the conversation attached; the AI stays silent while an agent handles the chat.

Results

MetricValueHow it's counted
Conversations handled20k+Distinct customer conversations since going live
AI replies sent100k+Messages written by the AI to customers
Customer messages answered by AI69%Share answered with no human needed, last 30 days — lower than other brands on purpose: exchanges and refunds go to people
Median AI reply time35 secondsTime from the customer's message to the AI's answer
Orders confirmed on WhatsApp20k+Customers who tapped Confirm on their order message
Carts recovered800+ · PKR 4M+Carts that received a reminder and were then completed — about one in three of those messaged
Tickets12k+ opened · 95%+ resolvedConversations handed to the team, and how many were closed

Measured inside AINGU on 25 September 2026, with test traffic removed. "Answered by AI" counts customer messages that received an AI reply with no human reply needed. A cart counts as recovered only when the customer received a reminder and then completed the purchase.

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