Avant Garde × AINGU
Case study · Menswear

WhatsApp and Instagram DMs on one agent, with 10k+ orders confirmed since February.

A premium menswear brand needed answers that sound like the brand, not a bot. AINGU replies in 29 seconds on average, handles 76% of customer messages end to end, and hands product photos and complaints to the team with full context.

76%of customer messages answered by AI
29 smedian AI reply time
10k+orders confirmed by customers on WhatsApp
PKR 3.5M+of abandoned carts recovered after a reminder
Avant Garde double pocket linen shirt
BrandAvant Garde
CategoryMenswear
Live on AINGU sinceFebruary 2026 · 7 months
ChannelsWhatsApp · Instagram DMs
StoreShopify

About Avant Garde

Avant Garde Original designs menswear — linen shirts, knit polos, corduroy, pleated trousers — with a following that shops from Instagram as much as from the website. A large share of its customer conversations start as an Instagram DM.

The challenge

Two inboxes, one small team. Instagram DMs and WhatsApp messages arrived in different places, product questions came with screenshots of posts, and a premium brand can't answer with a stiff template. It needed one agent across both channels that reads like the brand.

What AINGU handles for Avant Garde

01Instagram DMs and WhatsApp in one inbox

The same agent, the same knowledge base and the same tickets, whichever app the customer used.

02Product questions from screenshots

A photo or a screenshot from a post is matched to the catalogue, with colour and stock checked before answering.

03Cash-on-delivery confirmation

Every order messaged with its items and total; confirm or cancel with one tap before dispatch.

04Orders placed and edited in the chat

Address collected in the conversation, order created in Shopify, size changes applied before dispatch — each one tagged so the team can see the AI did it.

05Abandoned-cart recovery

Reminders with the real cart and real answers, in the customer's language.

06Handoff with context

Complaints, refunds and anything outside the rules become tickets with the whole thread attached; the AI stays quiet until the agent closes it.

Results

MetricValueHow it's counted
Conversations handled20k+Distinct customer conversations since going live
AI replies sent90k+Messages written by the AI to customers
Customer messages answered by AI76%Share answered with no human needed, last 30 days
Median AI reply time29 secondsTime from the customer's message to the AI's answer
Orders confirmed on WhatsApp10k+Customers who tapped Confirm on their order message
Carts recovered500+ · PKR 3.5M+Carts that received a reminder and were then completed — about one in five of those messaged
Tickets6k+ opened · 99% resolvedConversations handed to the team, and how many were closed

Measured inside AINGU on 25 September 2026, with test traffic removed. "Answered by AI" counts customer messages that received an AI reply with no human reply needed. A cart counts as recovered only when the customer received a reminder and then completed the purchase.

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